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With four extraordinary colleagues - Matthew Holt, Michael Millenson and Jane Sarasohn-Kahn - I have founded a new consultancy, Health 2.0 Advisors. Our first project is a bundle of deep intelligence reports Health 2.0's - emerging firms, business models, design principles - that combined with client site visits and strategic sessions, can help large corporations prepare for and leverage this important trend.

Health 2.0 is a rapidly developing and powerful approach that uses the Web to collect, refine and share information. It is transforming how patients, professionals and organizations interact with each other and the larger healthcare system.

Here's a quick interview with me at the Health 2.0 conference in San Francisco on 10/22, providing an overview of the sector.



The foundation of Health 2.0 is information exchange plus technology. It employs user-generated content, social networks and decision support tools to address the problems of inaccessible, fragmentary or unusable healthcare information.

Health 2.0 connects users to new kinds of information, fundamentally changing the consumer experience (e.g., buying insurance or deciding on/managing treatment), clinical decision-making (e.g., risk identification or use of best practices) and business processes (e.g., supply-chain management, business analytics).

Understanding Health 2.0 has become mission-essential. Health 2.0 Advisors helps clients critically evaluate Health 2.0's continuing evolution and the ways its tools and processes can maximize value in an increasingly competitive marketplace.